in order for the product to be accepted in the community, the producer must introduce the product first. Many media that can be used to market their products, for example television, radio, newspapers, magazines, and others.Which of course there are advantages and advantages of each.To get a good ad, the manufacturer must determine its target market
first, so that the purpose of advertising also becomes more clear.Purpose and Objectives in Advertising1. Getting Attention2. Prompting Immediate Action3. Replacing Lost CustomersBuilding Sales and Profits5. Building Brand Awareness
Advertising can also help consumers determine the goods sought according to their needs and abilities. Following ad benefits for consumers:1. Advertising helps the customers to know about the existence of various products and their prices. They can choose from various products to satisfy their wants. Thus, they can not be exploited by the sellers.
2. Advertising educates the people about new products and their diverse uses.
3. Advertising increases the utility of existing products for many people.
4. Advertising induces the manufacturers to improve the quality of their products through research and development. This ensures supply of better quality products to the customers.
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